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US: Diageo, P Diddy launch Ciroc ad campaign

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Diageo and P Diddy have launched a new advertising campaign for their Ciroc vodka brand.

The campaign, entitled 'Luck Be A Lady', debuted this week in the US and online, Diageo said today (16 December). The ad features a night out in Las vegas with a 'rat-pack' theme.

Diageo said that the ad will run on stations such as ESPN, E!, Bravo, TBS, VH1, and Comedy Central.


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