News

US: Diageo, Moet-Hennessy in Nebraska deal

Most popular

How to win the marketing war in spirits

Six trends shaping cannabis beverages

Heineken 0.0's march to global success - Analysis

Is cannabis a new exit strategy US craft beer?

MORE

Diageo North America and Moet Hennessy have appointed Sterling Distributing Company as strategic distributor for their spirits and wines in Nebraska.

Sterling Distributing Company will continue to distribute brands such as Baileys, Crown Royal, Captain Morgan and the wines of the Chalone Wine Group, and from 13 June they will begin distributing additional Diageo brands including Smirnoff, Jose Cuervo, Johnnie Walker, Tanqueray, Beaulieu Vineyard and Sterling Vineyards wines. LVMH brands, including Moet & Chandon and Hennessy, will be integrated into the Sterling portfolio from the beginning of July.

"We chose Sterling Distributing Company based on their long-standing position in the marketplace and on the quality of their business proposal," said Ivan Menezes, president & CEO of Diageo North America. "As we look ahead, we are confident that they are well-positioned to help us realise the potential of the premium drinks business in Nebraska and we look forward to a very successful relationship."

Christophe Navarre, CEO of Moet Hennessy, said: "I am certain that Sterling Distributing Company will serve our brands very well. Based on our business needs in Nebraska, they were the best choice as the strategic distributors for our brands."

So far, Diageo has selected strategic distributors for 39 states and the District of Columbia, representing more than 80% of the company's US business.


Related Content

Moet Hennessy not in play for Diageo, despite LVMH Christian Dior purchase

Moet Hennessy not in play for Diageo, despite LVMH Christian Dior purchase...

Moet Hennessy Performance Trends 2013-2017 - results data

Moet Hennessy Performance Trends 2013-2017 - results data...

Cognac bounces back for Remy Cointreau in US, with Moet Hennessy in its sights - Analysis

Cognac bounces back for Remy Cointreau in US, with Moet Hennessy in its sights - Analysis...

What can the spirits and wine industries learn from Moet Hennessy? - Comment

What can the spirits and wine industries learn from Moet Hennessy? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?