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US: Diageo marketing exec joins Heineken in US

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Heineken has poached a senior marketing executive from Diageo in the US.

The brewer's subsidiary in the country confirmed earlier this week that Christian McMahan will replace Ken Kunze as chief marketing officer from 14 July.

McMahan, formerly a vice president of marketing for Diageo North America with responsibility for the company's US beer portfolio, will join Heineken USA following a six-year tenure with Diageo.

He will immediately begin working with the organisation's leadership and marketing teams to "drive the development of long-term growth strategies for the portfolio; oversee the execution of the current marketing platforms and programming for the brands; and continue to ensure the company is most effectively engaging its consumers and customers at all available touch points", Heineken said.

"We look forward to Christian joining the organisation and are confident he will help us continue to elevate our marketing activities and drive our growth within the import category," said Don Blaustein, president and CEO at Heineken USA. "His understanding and experience across the three tiers of the beverage alcohol business will also help us continue to deliver greater value to our customers through programming that resonates and taps into the passion points of our consumers."

Kunze, who joined Heineken USA in 1997, is leaving the company having spent the last three years as chief marketing officer. "My next opportunity with Heineken would have been outside the US and I prefer to stay stateside for the time being," Kunze said. "As the company heads into planning for the coming year, Don, the organisation and I were presented with the best opportunity to look ahead to an orderly transition of my responsibilities."


Sectors: Beer & cider

Companies: Heineken, Diageo

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