Diageo announces changes to US spirits leadership

Diageo announces changes to US spirits leadership

Diageo has appointed Mark Hubler as president, open states and Greg Armstrong to the position of president, control states and national accounts for the US spirits division of Diageo North America. 

In their new roles, each will have full responsibility for the development and execution of the company's commercial strategy for spirits in the US, with Hubler leading Diageo's teams in open States where alcohol is sold and distributed privately while regulated by the State. Armstrong will lead Diageo's efforts in the 18 control states that are directly responsible the retail and/or wholesale distribution of alcohol sales.  Both will serve on Diageo's North America executive team, reporting to Larry Schwartz, president Diageo USA.

Hubler has been with Diageo since 1999, but has also worked at Coca Cola , Quaker Oats Beverages and Seagram. Most recently, he held the title of president, control states and national accounts, a position he was named to after several years of leading the sales efforts for Diageo's mid south region, which includes Georgia, Kentucky, South Carolina and Tennessee.
 
Armstrong started with Diageo over 25 years ago, and since then has led numerous key initiatives, including most recently being the commercial lead on the re-engineering of Diageo's sales process.
 
In addition to leading Control States and National Accounts, Armstrong will also represent Diageo as liaison to the National Alcohol Beverage Control Association [NABCA] and serve as a member of the Control State Industry Steering Committee.
 
"These are critical roles at an important time for our business," said Larry Schwartz, president, Diageo USA. "Mark and Greg are proven leaders with a long history at Diageo; they know our business in depth and most importantly, they are driven by performance. I know they look forward to building on their strong relationships with distributors, brokers, regulators and other stakeholders that are so crucial to our business."

Both Hubler and Armstrong will begin transitioning to their new roles immediately, and will be based at Diageo's North American headquarters in Norwalk, CT.