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Diageo lines up personalised packs for Captain Morgan

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Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.

The limited-edition labels appear on the core Captain Morgan 70cl bottle

The limited-edition labels appear on the core Captain Morgan 70cl bottle

The special packs see the word 'Morgan' replaced with different Captain names such as Banter, Comedy or Karaoke. The bottles are available now in the UK and Ireland with ten additional markets scheduled for later in the year, including Germany, Denmark and the Netherlands.

The packs are aimed at both the gifting and the sharing occasion.

"We champion the kind of fun that comes from friends getting together and celebrating who they are," said Nik Keane, global brand director, Captain Morgan. "Following the overwhelmingly positive response from Captain Morgan fans to the one-off bottles for our famous Captains, like Leicester City Captain Wes Morgan, these bottles take it to the next level and celebrate the great mix of personalities found in friendships around the world."

The limited-edition labels will be available on the core Captain Morgan 70cl bottle, which carries an RRP of GBP16 (US$22) in the UK market.

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