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Diageo lines up Johnnie Walker 'Mark Your Step' push in Indonesia

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Diageo has unveiled a new campaign for its Johnnie Walker blended Scotch brand in the Indonesian market. 

Seven Striding Man statues will go on display across Indonesia

Seven Striding Man statues will go on display across Indonesia

The company said today that 'Mark Your Step' involves a collaboration with seven artists from cities across Indonesia. The artists have each created their own Johnnie Walker 'Mark Your Step' Striding Man statue.

The seven statues will be installed in licensed outlets across the country starting with Jenja in Jakarta on 17 February, followed by South Bank Bandung, Foreplay Surabaya, Vi Ai Pi Bali, Retrospective Medan, Boshe Yogyakarta and Leon Jakarta.

The artists are: Muklay (illustrator, Jakarta), Elsa Diora (collage artist, Jakarta), Hardthirteen (graphic design/ spray paint, Bandung), Dnztwo (graffiti/street, Bali), Onggoo (graffiti, Medan), Daske (graffiti, Surabaya) and Ruge (graffiti, Yogjakarta).

"Indonesia is recognised globally as a dynamic hub of creativity and innovative-thinking fuelled by a desire to give back to the community," said Adrienne Gammie, assistant chief representative officer for Diageo in Indonesia. "As a brand with personal progress as our purpose, Johnnie Walker is very excited to recognise this evolution of progress for Indonesians today."  

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