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UK: Diageo launches Scotch whisky “malt matcher”

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Diageo has launched a tool that allows consumers to match a single malt whisky to an individual taste.

The Malt Matcher, the drinks giant said today (15 December), is available online at www.maltmatcher.com or as a free iPhone app.

The tool has been designed to help consumers find the right malt whisky through one of three methods - from a malt usually drunk by the person you are buying for, by a region or by the types of food the person likes.

Diageo last week launched a mobile version of its website thebar.com, designed to help consumers "plan and shop on any budget".

The mobile site offers a drink recipe database, supported by the Diageo portfolio.


Sectors: Spirits

Companies: Diageo

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