Diageo is hoping its Guinness "Surger" system will boost sales of the iconic stout in France by July, according to local reports.
FRANCE: Diageo hopes Surger will boost Guinness sales
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Vermouth - The next big thing? - Consumer Trends
- Should brewers drop 'craft' for 'independent'?
- Are the days of syndicated data numbered? - Focus
- Molson Coors performance trends - 2012-2016
- How to grow - The just-drinks Analyst
News
- Coca-Cola Co HQ tried to halt Share-a-Coke - James
- Quintessential sells Irish whiskey stake to Stock
- No split with 50 Cent over Effen - Beam Suntory
- New Belgium Brewing raids Beam Suntory for new CEO
- Laurent-Perrier details board switch
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Alcoholic Drinks in Hong Kong, China
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
