Diageo links up with Saatchi & Saatchi

Diageo links up with Saatchi & Saatchi

Diageo Global Travel and Middle East (GTME) has appointed branding agency Saatchi & Saatchi X to handle its retail campaigns in airports, border shops, ferries and cruise ships.

Saatchi & Saatchi X will initially work on Smirnoff vodka, creating advertising and staging in-store sampling and promotions.

Diageo GTME marketing director Ellie Martin said: "The global travel retail environment presents a significant opportunity for Diageo. This appointment proves that we are willing to invest in the best possible work for this market.

"Saatchi & Saatchi X has an unrivalled understanding of shoppers around the world, but what really impressed us was the strength of its creative work, which will represent a real step change in our creative output.”

Diageo declined to comment to just-drinks on who handled the account previously or why it has changed agencies.