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US: Diageo gives Ketel One US$9m ad boost in US

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Diageo has lined up a US$9m advertising spend for the Ketel One vodka brand in the US.

The drinks giant, which jointly owns Ketel One with the Netherlands-based Nolet family, announced earlier today (16 May) that the latest run of the 'Gentlemen, This is Vodka' advertising campaign will run until September.

The activation features a digital component, out-of-home and print advertising, and three new television spots, directed by David O. Russell. All three ads feature a track by Brooklyn-based band Alberta Cross.

The campaign launches today in the US on networks including ESPN, Comedy Central and Discovery Channel. Out-of-home ads will also appear in major metropolitan cities including New York, Houston and Cleveland and digital advertising will reach consumers through online media such as Hulu and CNN.com.

All three TV ads can be viewed below.


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