A still from the new Baileys ad

A still from the new Baileys ad

Diageo is set to launch its first UK Christmas TV advert in five years for its Baileys Original Irish Cream brand with a modern take on The Nutcracker ballet.

A two-minute version of the ad will air on Saturday (16 November) exclusively on Channel 4, Diageo said today. The full-length advert will then be available on Baileys' Youtube channel and  across UK commercial channels as a 60-second spot from 25 November, Diageo said.

The group said it “re-imagines the familiar Christmas tale as a cool, sophisticated fable for a modern audience”.

A spokesperson for Diageo said total spend on the ad was not being disclosed. 

The spot is part of the Baileys marketing campaign “Cream With Spirit”, launched last year