News

UK: Diageo gears up for US$3.8m Smirnoff push

Most popular

Why the future for wine in cans has arrived

Brown-Forman in fiscal-2021 - results preview

Top Spirits influencers on Twitter - Q4 2020

Coffee's squeeze on energy & functional drinks

Why wine now needs to catch up with the times

MORE

Diageo's new GBP2.5m (US$3.8m) UK marketing campaign for its Smirnoff vodka brand will include a TV ad set to launch this month.

//i4.progressivedigitalmedia.com/1/DIAGEO.jpg

The ad is an extension to its Nocturnal Awakening campaign, which released six months ago, Diageo said today (5 April). The new campaign also includes next month's Slumberfest, an "experiential" activity in seven UK cities that will feature giant four-poster beds. 

The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of the UK and Germany on 22 April, a Diageo spokesperson said. The ad launched in Denmark last month. 

Last month Diageo rolled-out its coffee-flavoured Smirnoff, Smirnoff Espresso, to the UK. 


Related Content

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment...

Johnnie Walker, Smirnoff, M&A plans and seltzer success – Diageo in North America - Focus

Johnnie Walker, Smirnoff, M&A plans and seltzer success – Diageo in North America - Focus...

Absolut returns to US TV with presidential election-themed message - just-drinks comment

Absolut returns to US TV with presidential election-themed message - just-drinks comment...

Coronavirus to cut Diageo FY sales by up to US$422m - trading update

Coronavirus to cut Diageo FY sales by up to US$422m - trading update...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?