UK: Diageo gears up for US$3.8m Smirnoff push

By | 5 April 2013

Click through to view part of Smirnoffs new marketing campaign

Click through to view part of Smirnoff's new marketing campaign

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Diageo's new GBP2.5m (US$3.8m) UK marketing campaign for its Smirnoff vodka brand will include a TV ad set to launch this month.

The ad is an extension to its Nocturnal Awakening campaign, which released six months ago, Diageo said today (5 April). The new campaign also includes next month's Slumberfest, an "experiential" activity in seven UK cities that will feature giant four-poster beds. 

The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of the UK and Germany on 22 April, a Diageo spokesperson said. The ad launched in Denmark last month. 

Last month Diageo rolled-out its coffee-flavoured Smirnoff, Smirnoff Espresso, to the UK. 

Expert analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries, employee biographies as well as competitive benchmarking data.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Diageo, Smirnoff

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