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Diageo flicks switch at Roe & Co Irish whiskey distillery

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Diageo has started production at its Roe & Co Irish whiskey distillery in Dublin.

The Roe & Co distillery officially opens later this month

The Roe & Co distillery officially opens later this month

Located in the former power station at the Guinness site in the capital, the distillery, which has an expected annual capacity of 500,000 litres of alcohol, is set to open officially later this month. The commencement of production today comes almost two and a half years after Diageo confirmed it would construct a production facility for its Roe & Co Irish whisky brand.

Launched at the same time as the distillery announcement, Roe & Co uses liquid sourced from unspecified distilleries across Ireland. In early-2015, Diageo exited the Irish whiskey category altogether, swapping the Bushmills brand and facility for full control of the Don Julio Tequila brand from JV partner Casa Cuervo.

 "The distillery will provide direct employment for 18 people and will complement what is already the country's most popular tourism offering, The Guinness Storehouse," said Diageo's global brand director for Roe & Co, Gráinne Wafer. "This EUR25m (US$28.3m) investment into the Roe & Co Distillery further demonstrates Diageo's commitment to the growing vibrancy of The Liberties, one of the city's most dynamic districts and the heart of brewing and distilling."

According to Diageo, the Roe & Co facility is the 27th operational distillery on the island of Ireland. "At the start of this decade, there were four working Irish whiskey distilleries," the group noted.

Earlier this year, Quintessential Brands - with the help of Stock Spirits - opened its Irish whiskey distillery in the same part of the Irish capital as Diageo's. At a cost of EUR10m (then-US$13m), the Dublin Liberties Distillery joined The Teeling Whiskey Co in the Liberties area.

Why the spirits category should look backwards to move forwards - Click here for a just-drinks comment


Sectors: Spirits

Companies: Diageo, Guinness

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