News

Diageo flicks switch at Roe & Co Irish whiskey distillery

Most popular

Why single malt should ignore its core consumer

Everywhere is now a drinking occasion - Trends

Canada blazes a trail for cannabis beverages

How young consumers are transforming brands

How DNA testing will shape the future of drinking

MORE

Diageo has started production at its Roe & Co Irish whiskey distillery in Dublin.

The Roe & Co distillery officially opens later this month

The Roe & Co distillery officially opens later this month

Located in the former power station at the Guinness site in the capital, the distillery, which has an expected annual capacity of 500,000 litres of alcohol, is set to open officially later this month. The commencement of production today comes almost two and a half years after Diageo confirmed it would construct a production facility for its Roe & Co Irish whisky brand.

Launched at the same time as the distillery announcement, Roe & Co uses liquid sourced from unspecified distilleries across Ireland. In early-2015, Diageo exited the Irish whiskey category altogether, swapping the Bushmills brand and facility for full control of the Don Julio Tequila brand from JV partner Casa Cuervo.

 "The distillery will provide direct employment for 18 people and will complement what is already the country's most popular tourism offering, The Guinness Storehouse," said Diageo's global brand director for Roe & Co, Gráinne Wafer. "This EUR25m (US$28.3m) investment into the Roe & Co Distillery further demonstrates Diageo's commitment to the growing vibrancy of The Liberties, one of the city's most dynamic districts and the heart of brewing and distilling."

According to Diageo, the Roe & Co facility is the 27th operational distillery on the island of Ireland. "At the start of this decade, there were four working Irish whiskey distilleries," the group noted.

Earlier this year, Quintessential Brands - with the help of Stock Spirits - opened its Irish whiskey distillery in the same part of the Irish capital as Diageo's. At a cost of EUR10m (then-US$13m), the Dublin Liberties Distillery joined The Teeling Whiskey Co in the Liberties area.

Why the spirits category should look backwards to move forwards - Click here for a just-drinks comment


Sectors: Spirits

Companies: Diageo, Guinness

Expert Analysis

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry...

VIEW REPORT

Related Content

Behind the scenes at Quintessential Brands' The Dublin Liberties Distillery – Focus

Behind the scenes at Quintessential Brands' The Dublin Liberties Distillery – Focus...

Diageo confirms Irish whiskey return with Roe & Co plus new distillery

Diageo confirms Irish whiskey return with Roe & Co plus new distillery...

"Irish whiskey and gin can't rest on their laurels" - Interview, Shane Hoyne, CMO, Quintessential Br...

Campari Group not keen on Irish whiskey - CEO

Campari Group not keen on Irish whiskey - CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?