US: Diageo files lawsuit over alleged Crown Royal 'confusion'
Diageo has launched a lawsuit concerning its Crown Royal brand
In a statement, Diageo said it believes Texas distributor Mexcor is “trying to confuse consumers” into thinking that its Canadian whisky products are Crown Royal line extensions by packaging them in “copycat drawstring bags”. The global drinks firm also alleges that by using 'Crown' or 'Crown Club' in their product names Mexcor is attempting to mislead people.
“Diageo already is aware of consumer confusion as a result of these actions, and is taking appropriate legal action in defense of its legendary brand and marks,” the company said in a statement.
Mexcor has yet to respond to a request for comment from just-drinks.
The company's products include Texas Crown Club Whisky and Potter's Crown Canadian Whisky, according to its website.
- Pernod relies on Indian whiskey to crack Africa
- Focus - Edrington's FY Performance by Brand
- Hail Marie Brizard: But, For How Long?
- 5 reasons why Constellation's Meiomi buy works
- NPD: The Clear Soft Drink Trend is Back
- Comment - Diageo CFO to North America? Do the Math
- Diageo CFO Mahlan to head up N America
- Diageo sells "non-core" Gleneagles
- Pernod Ricard allays Havana Club shortage fears
- Diageo lining up Gleneagles sale - report
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research