News

US: Diageo continues Tequila spree with Peligroso buy

Most popular

Pernod is buying Malfy for the flavour - comment

Connecting with Generation Z - FUTURES

Is Carlsberg treating consumers like suckers

Mineral water's race with its bottled water foes

Responsible drinking efforts around the world

MORE

Diageo has made another foray into the Tequila category with the purchase of the Peligroso brand.


Related Content

Diageo adds to Tequila stable with Casamigos acquisition

Diageo adds to Tequila stable with Casamigos acquisition...

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ri...

Why doesn’t Diageo buy Fever-Tree? - Analysis

Why doesn’t Diageo buy Fever-Tree? - Analysis...

"We can handle Brexit in our stride" - just-drinks talks to Diageo CEO Ivan Menezes...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?