Diageo has promoted one of its managers to the position of president, control states for its North America division.

The drinks giant said late last week that Pete Carr, currently general manager of Diageo's Florida cluster, will be responsible for leading the company's "strategic agenda" across the control states for US spirits, which accounts for approximately 22% of Diageo's US spirits volume.

Carr's position will also involve "representing Diageo as liaison to the National Alcohol Beverage Control Association (NABCA) and serve as a member of the control state industry steering committee", the company said. Carr will begin the role from 15 January and will report directly to executive vice president of sales, US spirits of Diageo North America Kevin O'Neil.

"Pete's appointment will enable Diageo to continue our track record of successful performance in the control states, which are a very important component of our business with unique characteristics and potential growth opportunities," said O'Neil.

"Having Pete in this role will also allow for better alignment with NABCA and will make a huge contribution to Diageo North America," added O'Neil.

The general managers for the west control, central control, south-east control and the north-east control clusters will report to Carr, the company said.