Diageo Chateau & Estate Wines (DC&E) has announced that Sean Penn has joined as vice president of sales for the west region of the US.

In this role, Penn will be responsible for leading the Diageo unit's west coast sales organisation and will provide leadership for the wines business, the division said today (8 December).

Penn has been working for Diageo for 12 years, and was recently vice president, general manager covering multiples in the west region for Diageo North America. Prior to joining the firm, Penn held sales roles for Coca-Cola and Southern Wine & Spirits.

He will be based in the Napa offices for DC&E.

Details of who Penn has replaced in the role were not immediately available.