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Diageo has moved to distance itself from a viral Internet advert for its Guinness beer brand.

The UK-based company said today (1 August) that it has asked video upload website Youtube to remove an ad for Guinness, which links the beer to an orgy.

The one-minute-long footage, which has a bottle of Guinness balanced on the back of a naked, gently rocking woman, was uploaded onto Youtube yesterday.

"Guinness is in no way associated with this video, and approached YouTube to have it removed," a spokesperson for Diageo told just-drinks today. "We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.

"We made this clear in a statement on the video's site as soon as it was drawn to our attention, the producer of the video also made it clear that the material was not associated with Guinness."

Although the spokesperson said that the original video has now been removed from YouTube, the footage can still be viewed on the website.


Sectors: Beer & cider

Companies: Guinness, Diageo

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