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Diageo appoints Travel Retail head for Europe, Russia

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Diageo has appointed a regional director for Europe in Travel Retail, a newly-created role. 

Bajorat previously worked for Maxxium in Germany

Bajorat previously worked for Maxxium in Germany

Barbara Bajorat will lead Diageo’s “ambitious growth strategy for the Travel Retail sector in Europe and Russia”, the company said today. The 38-year-old worked for L’Oréal and Maxxium in Germany before joining Diageo in 2008 as an account manager for Austria and Germany.

In August, Diageo announced a change of marketing director at its Travel Retail & Middle East division. Peter Fairbrother, Diageo's white spirits director based out of Amsterdam, replaced Steve White.


Sectors: HR – personnel, Spirits

Companies: Diageo

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