Bajorat previously worked for Maxxium in Germany

Bajorat previously worked for Maxxium in Germany

Diageo has appointed a regional director for Europe in Travel Retail, a newly-created role. 

Barbara Bajorat will lead Diageo’s “ambitious growth strategy for the Travel Retail sector in Europe and Russia”, the company said today. The 38-year-old worked for L’Oréal and Maxxium in Germany before joining Diageo in 2008 as an account manager for Austria and Germany.

In August, Diageo announced a change of marketing director at its Travel Retail & Middle East division. Peter Fairbrother, Diageo's white spirits director based out of Amsterdam, replaced Steve White.