Siew-Ting Foo is marketing chief for Diageo's new consumer marketing unit in south-east Asia

Diageo has installed a boss for its new south-east Asia consumer marketing unit. 

Siew-Ting Foo, previously marketing director for Diageo's brands for Moet Hennessy Diageo, China, has moved up to the newly-created role of marketing director for the unit. In the role, Foo will work “closely with in-market teams to develop and execute visionary marketing strategies”, the company said. 

Foo, who began her career with Diageo in 2006, has worked primarily on the marketing of the group's whisky brands in Asia. 

Graeme Harlow, MD of Diageo south-east Asia, said: “She (Foo) will be an asset to Diageo’s operations in south-east Asia as we aim to take our consumer marketing strategy to even greater heights.”

Diageo's south-east Asia business suffered in its last full-year results, with sales and volumes both falling by 25%, primarily caused by tax hikes and political unrest in Thailand.