News

UK: Diageo and Stiffy's warned by ASA

Most popular

Spirits gift boxes will not be missed - comment

Campari and Cuervo - The next big spirits buy?

White spirits trying to ride hard seltzer craze

just-drinks speaks to William Grant's India head

just-drinks meets Stoli Group CEO Hugues Pietrini

MORE

Diageo and Stiffy's Shots have had their wrists slapped by the UK's Advertising Standards Authority (ASA).

A complaint to the ASA was submitted concerning Diageo's adverts for Archers Aqua for linking sex with alcohol. The poster adverts, in which a bottle of Aqua was placed in front of a male model's groin, were deemed to be too sexually suggestive by the ASA. The authority did point out that the adverts were likely to be considered humorous and inoffensive, but added that they breached guidelines of the CAP code.

Stiffy's Shots ran ads in bus shelters and newspapers, asking "Have you had a Stiffy tonight?" The ASA upheld the complaint, saying that they could cause serious offence, and that readers could believe that the product improved sexual performance.

Both advertisers agreed to the rulings, and have pulled the adverts.


Sectors: Spirits

Companies: Diageo, Aqua

Related Content

SodaStream warned over offensive language as UK bans ad

SodaStream warned over offensive language as UK bans ad...

This week in soft drinks & bottled water, featuring Coca-Cola Co's hopes for Diet Coke, what we think of Keurig Dr Pepper and Coca-Cola Amatil's 2017 results

This week in soft drinks & bottled water, featuring Coca-Cola Co's hopes for Diet Coke, what we thin...

Comment - Diageo Steps Up Doughty Defence of Haig Club

Comment - Diageo Steps Up Doughty Defence of Haig Club...

UK: ASA finds Beverage Brands breached rules over WKD Facebook page

UK: ASA finds Beverage Brands breached rules over WKD Facebook page...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?