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UK/MEXICO: Diageo and Pernod Ricard take on more ex-Seagram brands

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In a further unexpected shakeout from their joint acquisition of Seagram, Pernod Ricard and Diageo have announced two acquisitions from the former Seagram spirits portfolio. Pernod Ricard is to take on Passport Scotch whisky which was initially acquired jointly by the two companies and was expected to be sold off to a third party.


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