The companys US wine unit is taking on rosés for the first time

The company's US wine unit is taking on rosés for the first time

Diageo's US wine unit has agreed a deal to become the exclusive importer for a portfolio of rosés from Provence's Chateau Minuty.

The deal, announced yesterday (22 April), is Diageo Chateau & Estate (DC&E) Wines' first step into the growing rosé category in the US. As part of the agreement, the unit will initially import three Chateau Minty wines: Prestige rosé 2013, M de Minuty rosé 2013, and rosé et Or 2013.

Prestige rosé will retail for around US$30 a bottle, M de Minuty rosé for about $20 a bottle, and rosé et Or for around $60 a bottle, the unit said. 

Financial terms of the deal were not disclosed. 

"As a category, rosé shows no signs of slowing," said Claudia Schubert, DC&E Wines' president. "We're excited to be able to work with the Matton-Farnet family to bring the top Provencal rosé in Europe and the Caribbean to wine lovers in the US." 

Chateau Minuty, in France's Cote d'Azur region, has been owned and run by the Matton-Farnet family since 1930.

Earlier this month, DC&E Wines announced a change of leader at the unit.