News

Diageo adds Casamigos Tequila, Mezcal to Reserve portfolio in Europe

Most popular

just-drinks speaks to Beam Suntory CEO - Part II

just-drinks meets Beam Suntory CEO Albert Baladi

Lift our heads out of our drinks - Trends

What does the future hold for Champagne? - Focus

Why the wine consumer is getting angry - Comment

MORE

Diageo is set to launch the Casamigos agave spirits range into Europe, as part of its Reserve portfolio.

George Clooney and Rande Gerber announced the launch of Casamigos Mezcal earlier this year

George Clooney and Rande Gerber announced the launch of Casamigos Mezcal earlier this year

The company said today that Casamigos Tequila and the recently-announced Casamigos Mezcal will roll out across European markets from the beginning of next month. Casamigos, which was founded in 2013 by actor George Clooney, bar and restaurant owner Rande Gerber and Discovery Land Co CEO Mike Meldman, was acquired by Diageo last year.

"We are really looking forward to building the Casamigos brand in key cities and resorts across Europe and have enjoyed already working with the founders to leverage their significant experience in winning within this high growth luxury tequila segment," said Tanya Clarke, general manager for Europe at Diageo's Reserve division.

According to Diageo, Casamigos sold more than 200,000 cases in 2017. The Reserve portfolio also includes the Don Julio Tequila brand.

Is Diageo's US$1bn Casamigos play expensive? Who cares? - Click here for a just-drinks analysis


Sectors: Spirits

Companies: Diageo

Related Content

Diageo adds to Tequila stable with Casamigos acquisition

Diageo adds to Tequila stable with Casamigos acquisition...

Casamigos, Don Julio both in growth in the US - Diageo Capital Markets Day 2019

Casamigos, Don Julio both in growth in the US - Diageo Capital Markets Day 2019...

Where will the future take Tequila & mezcal? - Research in Focus

Where will the future take Tequila & mezcal? - Research in Focus...

Is Diageo’s US$1bn Casamigos play expensive? Who cares? - Analysis

Is Diageo’s US$1bn Casamigos play expensive? Who cares? - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?