The new-look bottles first rolled out last month in the US

The new-look bottles first rolled out last month in the US

Destilería Serrallés has unveiled new packaging for its Don Q rum brand ahead of the company's 150th anniversary.

The Puerto Rico-based rum producer said yesterday the “retro-look” redesign rolled out in selected US markets last month and will be available nationally from this month. A “multi-million” dollar marketing campaign will support the launch, including TV, print and social media ads.

Destilería Serrallés produced its first casks of rums in 1865.

This week, Bacardi said it has launched two of its “super premium” rums - Bacardi Reserva Limitada and Bacardi Gran Reserva 8 Anos Ron - into global Travel Retail, packaged in special-edition gift boxes.