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US/MEXICO: DeLeon Tequila, Sean 'Diddy' Combs sign deal - report

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Premium Tequila producer DeLeon has signed a partnership deal with rap artist and producer Sean 'Diddy' Combs, according to reports. 

Combs, who already has a 50/50 agreement with Diageo on Ciroc Vodka, has reached a deal to “partner” with DeLeon, the New York Post reported earlier this week. No further details of the link-up were given and DeLeon has yet to respond to an email request for comment. 

DeLeon was created and founded by Brent Hocking 2008. Its flagship Tequila claims to be the “purest” Tequila on record and is produced in Purísima del Rincón, Guanajuato, Mexico. 

In November 2012, the company released a new expression of its Tequila - Leona. 


Sectors: Spirits

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