Market research
Americans have a long tradition of emulating the French lifestyle, and now with the U.S. arrival of the 1999 Chateau Routas Rouviere Rose, they can partake in one of the most popular French customs -- sipping Rose in the sunshine.While U.S. winedrinking tastes have lingered in the whites and reds, there is now a move toward looking at the wine world through Rose-colored glasses. The 1999 Rouviere Rose, elegantly refreshing and dry with an alluring pink hue, heralds from France's southern region of Provence, where Rose is de rigueur throughout the long warm season.A vibrant blend of the Rhone grapes Grenache, Cinsault and Syrah, the Routas Rose has an approachable complexity. Characterized by its bursting flavors and aromas of lavender, strawberries and fresh herbs, it can be enjoyed all year long, but is especially welcome when those same flowers, fruits and greens are in season. 4,500 cases have been released with a suggested retail price of $9.00.Chateau Routas, family owned and operated since 1992, produces 20,000 cases annually of Rhone-style, estate-grown and -bottled wines. Located in the Coteaux Varois appellation in the south of France, it is 40 minutes from Aix-en-Provence and one hour from Nice. More information is available at www.routas.com.Watch for news about the Routas Pink Cadillac cruising across the country this summer.
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