Danone‘s Evian+ functional sparkling water
Category – Sparkling water, flavoured
Available – From this week
Location – Available in the US through selected retailers
Price – TBC
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
Danone has launched the first flavoured and sparkling line from its Evian bottled water brand in the US.
Evian+, announced this week, is free from sugar, sweeteners and calories and is available in four flavours; Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil and Cucumber & Mint. Each variant contains magnesium and zinc, which the company claims will support normal cognitive function and reduce fatigue.
“Encouraging our consumers to be healthy … is at the heart of all that we do at Evian, so we’re excited to be able to action this in a new and appetising way.” said the company’s VP of marketing, Shweta Harit. “The introduction of a sparkling flavoured functional water reflects the importance of adapting to consumer habits”.
Earlier this month, Danone confirmed that Emmanuel Faber would stand down as chair with immediate effect, less than a month after he quit as the company’s CEO amid investor pressure.
