News

US: Danone unveils limited edition ‘designer’ Evian bottle

Most popular

The just-drinks Analyst returns

The just-drinks Analyst returns

What effect does alcohol have on obesity?

Hard coffee founder details Diageo lessons

How will Diageo change Cuban rum?

MORE

Danone Waters of America has partnered with fashion designer Paul Smith to launch a limited edition Evian bottle for the US market.

Following the brand's Live Young campaign this summer, the Evian Natural Spring Water 2010 bottle, is designed in "vibrant colours", the company said today (22 September), with a "festive theme".

"The Paul Smith Limited Edition 2010 bottle truly captures the new Live Young mindset," said Jerome Goure, vice president of marketing for Danone Waters of America. "This third annual designer Evian bottle is a perfect addition to our current portfolio of products, and we're thrilled to include it in our collection."

The Evian Paul Smith Limited Edition collection, with five different coloured caps to collect, will be available pre-sale on www.ShopEvian.com, and dining establishments and gourmet retailers nationwide from November.

Danone launched a global campaign in July to promote its Evian bottled water brand, after seeing sales struggle in mature markets. Online adverts via Youtube kick-started the campaign in the UK, US, Germany, France, Canada and Japan. Television ads, including 60-,30- and 15-second clips, were launched worldwide over the summer.


Sectors: Soft drinks, Water

Companies: Evian, Groupe Danone

Related Content

Danone to drop Evian's babies in the US for next 'Live Young' campaign

Danone to drop Evian's babies in the US for next 'Live Young' campaign...

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch...

Distell unveils Bunnahabhain, Deanston, Ledaig and Tobermory single malt series for 2019

Distell unveils Bunnahabhain, Deanston, Ledaig and Tobermory single malt series for 2019...

"The need to open a bottle 'just to be seen' is going away" - just-drinks meets Piper-Heidsieck Cham...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?