Market research
Hollywood actor Danny DeVito is set to launch his limoncello drink in the UK.
//i4.progressivedigitalmedia.com/1/ddvl-bottle_transparent4.jpegMade with Sorrento lemons, Danny Devito's Limoncello was launched in the US in 2010. The 30% abv Italian lemon liquor will have an SRP of GBP19.99 (US$32) per 70cl bottle and is available for distribution from Design Spirits UK
The price tag is higher than the $25 it is sold for in the US.
Danny Devito's Limoncello comes in a lemon-shaped bottle with a scratch and sniff label.
Devito starred in Twins and Throw Momma From The Train, for which he won a Golden Globe.
Sectors: Product launches, Spirits
