American Beverage Corporation has become the latest to join the craze over pomegranate-flavoured drinks with the launch of fruit mixer brand Daily's Pomegranate Mix.

The brand was developed with the help of mixologists at Southern Wine & Spirits and is designed to be mixed with spirits including vodka, gin and Tequila.

"The exotic taste of pomegranate has skyrocketed in popularity over the last couple of years," notes Tim Barr, director of marketing for Daily's. "It's not just its unique, complex flavour but pomegranate is also believed to be a healthier choice because it is rich in antioxidants."

Daily's Pomegranate Mix is launching nationally next month and will be available in a one-litre bottles. The suggested retail price is between US$3.49-3.99.

American Beverage Corporation, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.