News

INDIA: Dabur to add more flavours to Real portfolio

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE
Dabur Foods Ltd is expected to introduce four fruit-based beverages to its portfolio this year, claims a report by the Hindu Business Line.

The company has also announced its plans for one-litre packs of its fruit juice brand, Real, which is currently available in five flavours - orange, mango, pineapple, mixed fruit and tomato.

It was also reported by Business Line that in partnership with Tetrapack, Real will be available in one-litre packs with a spin cap as well as the six-layered composite carton with double seal capping.

Prices for the Real 200ml pack size have also been restructured and have been reduced from Rs15 to Rs13 for the orange and pineapple flavours and Real mango has been reduced from Rs12 to Rs10. While Real orange, mango and tomato have been increased from Rs58 to Rs60 and the mixed fruit and pineapple variants have been increased to Rs68 from Rs65.

Dabur is also planning school-based programmes for Real as well as more sampling and media presence. The company also plans to step up its Real presence in the exports market.


Related Content

The Coca-Cola Co lines up North America relaunch for Diet Coke, adds new flavours

The Coca-Cola Co lines up North America relaunch for Diet Coke, adds new flavours...

Why the juice category must get to grips with its lead problem - Focus

Why the juice category must get to grips with its lead problem - Focus...

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends...

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?