Product Launch - GLOBAL: Cuba Ron's Ron Cubay, Carta Blanca Extra Viejo
Click through to view Cuba Ron's Ron Cubay, Carta Blanca Extra Viejo
Cuba Ron's Ron Cubay, Carta Blanca Extra Viejo
Category - Spirits, rum, Cuba
Available - From this month
Location - Worldwide in 140 countries, excluding the US. Also available in the Travel Retail channel
Price - SRP of EUR70 (US$95) per 1-litre bottle
Distribution - Belvédère subsidiary Marie Brizard
French drinks group Belvédère has confirmed to just-drinks that it will launch a premium, aged Cuban rum worldwide this month. The company has signed an exclusive, five-year distribution with state-owned Cuban firm Cuba Ron to handle the company's Ron Cubay Carta Blanca Extra Viejo expression.
"We are a wines and spirits firm with vodka, whisky and cocktails in our portfolio. What has been missing is rum,” said Krzysztof Trylinski, Belvédère's chairman & CEO.
Ron Cubay is produced in Cuba and bottled in France.
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