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UK: CSD consumption down amongst UK's younger drinkers - research

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Squash remains the most popular soft drink amongst UK children according to new findings published today (3 December) by the British Soft Drinks Association (BSDA).

Based on research carried out by independent consultants TNS, the BSDA study, 'Children's Consumption of Soft Drinks', offers fresh insights into what children are now drinking and the consumption trends spanning 1993 to 2007.

Fruit juice, juice drinks, bottled water and milk are now chosen twice as often as they were in 1993 and choice has become more varied. No added sugar, diet and low calorie drinks have also seen a rise in popularity: children are now 20% more likely to consume a drink with no added sugar than they were in 2004. Meanwhile, more than 86% of soft drinks - and 93% of fruit juice - are consumed with food.

In school lunchboxes, squash is the favourite, although bottled water is becoming increasingly popular. In schools, 97% of drinks consumed are obtained on the premises or brought in via the lunchbox.

CSD consumption has fallen amongst younger children, the research found. In the 5-9 year group, it has decreased from 21% of drinks in 1993 to 11% in 2007. For 10-12 year-olds, the fall is from 30% in 2000 to 17% in 2007.

In the 13- to 15-years age bracket, CSDs, however, account for 24% of drinks chosen, with squash at 22% and juice and juice drinks 18%.


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