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FRANCE: Crystal-encased Martell VS released

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Martell Cognac has launched a new limited edition bottle for its VS brand. The bottle, decorated with Swarovski crystals, is now available in France, the UK, the US, Scandinavia, The Netherlands, Russia, Poland and the Ukraine.

Eric Benoist, marketing director for Martell & Co, said: "Christmas is a very important trading time for Cognac. We know that customers who are looking for gifts want them to be special and premium and we believe that the use of Swarovski crystals on our Martell VS label provides the elegant look that contributes to this."

At the same time, the Pernod Ricard unit has had a limited edition balloon glass designed. The glass, created by interior designer Andrée Putman, is etched with a spiral to represent the ribbon on Martell's Cordon Bleu Cognac bottle. The balloon glass comes in a presentation box and is available on request for limited edition point of sale material.


Sectors: Spirits

Companies: Pernod Ricard

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