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US: Crown Imports launches Corona Light TV ad for US

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Crown Imports has announced details of its latest television advert in the US for Grupo Modelo's Corona Light beer brand.

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The marketing and distribution company, a joint-venture in the US between Modelo and Constellation Brands, said yesterday (12 April) that the TV ad has launched across the country this week. Entitled, 'Party Mashup', the advert is a continuation of Corona Light's 'It Only Gets Better' ad campaign in the US.

'B-Roc' Ruttner and James 'JPatt' Patterson, who make up New York City-based DJ’s The Knocks, play themselves as the DJ’s in the ad, which can be viewed, below.

The spot will air on CBS, ESPN, ESPN2, NFL Network, TBS, NBA TV, Turner Sports and Versus. It will also be backed by an out-of-home campaign launching next months in markets including southern California, New York City, Chicago and Miami.


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