Crown Imports has begun shipping its Corona Extra can 12-pack from Mexico this month in preparation for its launch into the US off-trade in March.

The company, a joint-venture with Grupo Modelo and Constellation Brands, said yesterday (10 January) that the 12-pack has been developed in response to the success of this year's launch of the new blue Corona Extra 12oz. can.

POS materials including case cards, shelf strips, static stickers, floor graphics and displays, will be available to support the launch of the 12-pack, Crown said.

Crown imports, distributes and markets the Modelo portfolio including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico, as well as the St. Pauli Girl and Tsingtao brands across the US.