Crown Imports has appointed Horizon Media as its media agency of record.

The company, a joint venture between Grupo Modelo and Constellation Brands in the US, said yesterday (23 November) that Horizon Media will handle all media planning and buying business across its portfolio

Beginning this month, Horizon Media, operating out of its Los Angeles office, will partner with Crown to "help maximise brand awareness, consideration and purchase intent for the entire Crown portfolio", which includes Corona Extra and Tsingtao.

"We were impressed by Horizon's strong category experience and collaborative approach to media planning and buying across national and local media channels for the general and Hispanic market," said Jim Sabia, executive vice president of marketing for Crown.

Horizon will begin working with Crown this month to plan and execute media buying efforts for the 2010 calendar year.