Crown Imports is extending its Corona package line in the US.

The Coronita Light 7-oz bottle 24-pack is an extension of the existing Coronita Extra 7-oz bottle, and is being introduced to broaden exposure for Coronita, the company said today (7 August).

The package began shipping from Mexico in July for a national roll-out this month.

"Coronita Light is new to the US and we expect it to generate significant attention and sales opportunity for our wholesaler and retailer partners," said Bruce Jacobson, vice president of sales for Crown Imports, Corona's US importer.

The new Coronita Light package roll-out will be supported with point-of-sale materials, including shelf strips, display cards and static stickers.