US: Crown combines with Casanova for Hispanic marketing
Modelo's US distributor, Crown Imports, has named Casanova Pendrill Integrated Hispanic Communications as its Hispanic agency of record for the company's Corona Extra, Corona Light, and Modelo Especial brands.
The Costa Mesa, California, based agency will handle strategic planning, creative development, production, media buying, promotions and public relations.
Tom McNichols, executive vice president of marketing for Crown Imports, said: "We were looking for an agency partner that not only has successfully managed beer brands, but also understands how to leverage consumer insight into integrated communications platforms. Casanova Pendrill's creative culture is very well suited for our needs."
Grupo Modelo and Carlsberg have sealed a deal that will see the Mexican giant import and distribute the Danish brand in Mexico by the second half of the year....
Top executives at Anheuser-Busch were in bullish mood at the recent BUD Investor Conference held in St Louis, giving an optimistic outlook for the US brewing giant's future prospects, both in the US a...
Foster's and Carlsberg have secured a brewing tie-up in Australia....
Crown Imports has launched its redesigned Corona Extra 12oz can in the US in an effort to stand out at retail during the summer months....
A strong export performance has contributed to a healthy climb in Q1 sales and profit at Mexican brewer Grupo Modelo....
Crown Imports has appointed a new director of business information to the group....
Anheuser-Busch has announced changes in four key management positions....
Anheuser-Busch has posted a steady start to its year so far. The US-based brewer yesterday (25 April) reported a 3.7% year-on-year lift in Q1 net income, which hit US$518m....
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