News

Craft is an 'abused' term - Pernod Ricard's Our/Vodka head

Most popular

What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

Bar Nøne launch proves Coca-Cola is faster

What are Diageo's priorities for the years ahead?

MORE

The head of Pernod Ricard's 'Our/Vodka' division has claimed that craft is an "abused" term in the spirits industry and causes confusion among consumers.


Related Content

Pernod Ricard shutters Our/Vodka's Seattle distillery

Pernod Ricard shutters Our/Vodka's Seattle distillery...

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus...

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO ...

Is 'innovation' a dirty word in the beer industry? - Comment

Is 'innovation' a dirty word in the beer industry? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?