News

AUS: Craft brewers set sights on 5% market share - report

Most popular

India - Still spirits promised land? - comment

Campari Performance Trends 2016-20 - results data

The 'metaverse' opportunity for beverage brands

The Coca-Cola Co Performance Trends 2016-20 - data

Sustainability and responsibility activations

MORE

Australia's craft brewers have committed to work together to grab a bigger share of the country's drinkers, according to local reports. 

//i4.progressivedigitalmedia.com/1/oz-pint.jpg

Craft beers take up 2% of Australia's beer market, but the Craft Brewers Industry Association, which held its inaugural meeting in Melbourne on Wednesday (16 May), said a joint effort can raise that to 5% in the next five years. “Growing the pie is what it's about,” association founding member Jamie Cook told TheShout.com.au.

He said: “Not trying to argue who's got the biggest slice or the smallest slice of the pie, but actually focusing on growing the pie in total - that's going to benefit everybody."

The association wants its brewers to catch up with their counterparts in the US, where craft beer has a 6.5% share of the market.

"[The 5% target is] relatively aggressive, but based on the growth we've seen in the US, it's achievable," Cook said, adding that Australia's craft beer market is growing at nearly 30% year-on-year.

Last week, the Australian government introduced AUS10m (US$9.86) in tax breaks for the country's microbrewers.


Sectors: Beer & cider

Related Content

Top US craft brewers in 2019 - data

Top US craft brewers in 2019 - data...

"The craft beer buying spree created some confusion in the marketplace" - just-drinks speaks to Paul...

The top US craft brewers in 2020 - data

The top US craft brewers in 2020 - data...

Why craft beer is exploring the value market - very carefully - comment

Why craft beer is exploring the value market - very carefully - comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?