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Craft Brew Alliance lines up second incubator launch, Pacer low-abv seltzer

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Craft Brew Alliance has followed last month's debut launch from its stand-alone growth division with a second test product.

The Pacer range comprises three flavour variants

The Pacer range comprises three flavour variants

The company, which is part-owned by Anheuser-Busch InBev, said this week that its pH Experiment unit has lined up a range of low-alcohol, low-calorie seltzers. The new product, Pacer Low Proof Seltzer, will roll out to the US in three flavours: blood orange, meyer lemon & lavender and melon & mint.

The seltzers are gluten-free and "under 50 calories, with less than 1g of sugar and 2% alcohol by volume".

The roll-out follows the launch of pH Experiment last month, which saw the unit release a RTD botanical spritzer called Pre Aperitivo Spritz.

"We already knew moderation was becoming more important to drinkers," said the division's GM, Karmen Olson. "What we understood more fully after last year's research was that moderation means different things to different people in different occasions.

"We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control. With seltzers growing triple digits but available only in non-alcohol or 5% abv, we saw an opportunity to create a low proof offering."

 Available in two can packs, a variety 12-pack and blood orange 6-pack, Pacer will hit shelves in July.

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