News

COVID prompts Berry Bros & Rudd review of Fields, Morris & Verdin wholesaler

Most popular

Remy Cointreau Performance Trends 2016-2020

Why COVID-19 has restored plastic's popularity

COVID-19 a double-edged sword for CBD

Campari and Cuervo - The next big spirits buy?

White spirits trying to ride hard seltzer craze

MORE

UK wine and spirits group Berry Bros & Rudd is consulting with staff at its Fields, Morris & Verdin fine wine wholesale unit over the future of the business.

Berry Bros & Rudd said the coronavirus pandemic has "completely changed the consumer landscape"

Berry Bros & Rudd said the coronavirus pandemic has "completely changed the consumer landscape"

Late last week, the company launched a review of FM&V in the wake of the coronavirus pandemic, which according to Berry Bros has "completely changed the consumer landscape". The consultation with staff will complete by August.

Berry Bros said COVID-19 has "forced us to step back from our business" as the disease creates a "highly uncertain" hospitality and retail industry.

"We are reviewing the size of the producer portfolio which we represent, how much stock we are able to hold to supply the trade, and the people structures needed to efficiently run our trade operations in this changed landscape," the company said. "We are also reviewing how we can more closely align it with our fine wine client proposition."

The review was first reported in trade publication Harper's. Citing an unnamed source, Harper's said FM&V has been under pressure for some time and that many accounts are unprofitable. "COVID may have provided an excuse, albeit a very good excuse, to shut up shop," the source said.

Berry Bros bought fine wine wholesaler Morris & Verdin in 2003 before subsequently merging the company with wholesale business Fields Wine Merchants.

Wine and spirits merchants that service the on-premise have been hit hard by the coronavirus pandemic as bars, restaurants and pubs close. In England, the channel is expected to start reopening from 4 July, the UK Government said last week.

How is the coronavirus hitting the wine industry? - Click here for a just-drinks comment


Expert Analysis

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

Diet Coke underwent a relaunch at the start of 2018 to address years of slow decline. With a new can design, look, and flavor options, and a Millennial-focused marketing campaign, the brand reversed i...

VIEW REPORT

Related Content

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits...

Edrington makes Berry Bros & Rudd offer

Edrington makes Berry Bros & Rudd offer "we couldn't refuse" for The Glenrothes...

"It's been quite a cultural change for the business" - Interview, Dan Jago, CEO, Berry Bros & Rudd -...

Concha y Toro's guide to capturing the post-COVID-19 wine consumer - analysis

Concha y Toro's guide to capturing the post-COVID-19 wine consumer - analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?