UK: Courvoisier gets Daily Show ad slot
Courvoisier set for TV debut
Courvoisier Cognac will be advertised on UK television for the first time after distributor Maxxium secured a sponsorship deal with The Daily Show.
Footage of how consumers can use Courvoisier VS and Courvoisier Exclusif to mix cocktails at home will be shown around the television show, Maxxium UK announced today (13 May).
The deal is part of a GBP15m (US$22m) spend on the brand in the UK this year, up from GBP12m in 2009, said Maxxium, which distributes Courvoisier in the country for Beam Global Spirits & Wine, the drinks division of Fortune Brands.
"Through sponsorship of The Daily Show we are reaching a large audience of discerning consumers who enjoy sophisticated, quality drinks," said Maxxium UK's marketing manager for Courvoisier, Janice McIntosh.
The Daily Show, which runs every weekday night on the More4 channel, is hosted by US satirist John Stewart and is watched by around 8.4m adults in the UK annually.
The Courvoisier sponsorship begins on 17 May.
International spirits brands upped their dominance of the travel retail channel last, according to recent research....
- Can craft breweries compete in lager arena?
- SABMiller's Q1 sales performance by region - Focus
- Remy Cointreau's Q1 performance by brand, region
- A Wild Geese, Pernod Ricard conspiracy theory?
- SABMiller's Q1 2017 results - Preview
- Diageo appoints new Smirnoff head
- Brown-Forman takes distribution in Spain in-house
- AB InBev halts VAIP incentive plan
- New Hendrick's Gin would have to be "unusual"
- Gruppo Campari trials Negroni pre-mix
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends