News

GERMANY: Court rules on Budweiser pan-European ads

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman

MORE

Anheuser-Busch is claiming victory after a German court ruled in its favour in its on-going trademark dispute with the Czech brewer, Budejovicky Budvar, by dismissing claims of trademark infringement. The decision made this week by a Cologne trial court means that Anheuser will no longer have to block its Budweiser advertisements from spilling over into Germany, after it protected Anheuser's right to promote its Budweiser beer with advertising on global television networks and through the internet at its website.


Related Content

Anheuser-Busch InBev in line for more US woe as Budweiser drags - analyst

Anheuser-Busch InBev in line for more US woe as Budweiser drags - analyst...

Anheuser-Busch InBev's Budweiser entrance puts Heineken on alert in Nigeria - CEO

Anheuser-Busch InBev's Budweiser entrance puts Heineken on alert in Nigeria - CEO...

Wheat beer on the march in Asia - Anheuser-Busch InBev CEO

Wheat beer on the march in Asia - Anheuser-Busch InBev CEO...

NFL rule change paves way to Super Bowl spirits ads

NFL rule change paves way to Super Bowl spirits ads...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?