Market research
Anheuser-Busch is claiming victory after a German court ruled in its favour in its on-going trademark dispute with the Czech brewer, Budejovicky Budvar, by dismissing claims of trademark infringement. The decision made this week by a Cologne trial court means that Anheuser will no longer have to block its Budweiser advertisements from spilling over into Germany, after it protected Anheuser's right to promote its Budweiser beer with advertising on global television networks and through the internet at its website.
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