UK: Cott/Vimto to launch Simpsons juice range

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Cott Beverages is to produce a range of Simpsons juice drinks for the UK market. The roll out will coincide with the re-launch of a similar range of flavoured waters branded by the popular TV series.

The product range consists of six-pack juice drinks in Orange & Peach and Strawberry & Apple, four 330ml flavoured waters including peach, citrus, wild berries and apple and also 1L and 2L dilute to taste in Orange and Apple & Blackcurrant.

The fruit drinks contain 5% juice and no artificial colours, with both the fruit drinks and flavoured waters containing no added sugar.

Vimto Soft Drinks will be responsible for the sales, marketing and distribution of the flavoured waters and juice drink ranges.

Natalie Harvey, senior licensing manager - Fox Licensing and Merchandising said: "This is a very exciting product launch which addresses growing consumer demand for healthier children's food. The Simpsons continues to be one of the best-loved TV shows by kids, and Cott Beverages and Vimto Soft Drinks have brought together their expertise to offer a fantastic range of licensed drinks containing no artificial colours and no added sugar, which will appeal to Simpsons fans of all ages."

Sectors: Soft drinks

Companies: Cott Corporation

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