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Cott Beverage's Emerge Zero

Category - Soft drink, energy drink, sugar-free

Available - From this month

Location - UK, off-trade

Price - RRP of GBP0.35 (US$0.60) per can

Distribution - Cott Beverages

Cott has launched a sugar-free variant of its Emerge energy drink brand in the UK. The release of Emerge Zero will be backed by marketing and PR support throughout the year.

Last month, Cott announced plans for “a series of high-profile marketing activities in 2014” for the Emerge portfolio in the UK.

Show the press release

Emerge, the UK’s fastest-selling energy drink*, is expanding its refreshing range with a brand new sugar-free product.

Launched this month, Emerge Zero offers customers the same energising taste and great value that Emerge is known for without the traditional calorie content. The result of months of product development; Emerge Zero boasts a unique recipe that promises to be far more flavoursome than its competitors and hopes to bring a completely new taste sensation to the sugar-free market.

With an RRP of just 35p a can, and under 10 calories in each 250ml serving, Emerge Zero is the perfect choice for cost and calorie conscious consumers. Broadening its appeal even further, the product also boasts vibrant packaging and is set to be benefit from a schedule of marketing and PR support planned throughout the year.

With this latest launch, Emerge hopes to replicate the outstanding performance of the brand’s existing Emerge Sugarfree energy drink which experienced a huge 81% volume growth** during 2013 alone. Offering something new and unique to the low-calorie category, Emerge Zero will sit alongside the brand’s existing offering to ensure the range appeals to all areas of Emerge’s loyal customer base of 16-24 males and beyond.

Calli O’Brien, Brand Manager for Emerge, said: “The market for male-focussed, sugar-free drinks continues to be strong and we believe that 2014 is the year for innovation within this category.  Emerge Zero is designed to taste like regular Emerge, without the sugar or the ‘diet’ or ‘light’ connotations that are so often are linked with sugar-free products.

“From the carefully-crafted recipe to the prominent can design, we’ve worked hard to deliver a product that we feel extremely confident in and we look forward to seeing how our customers and the wider market responds.”

Aiming to build on a record-breaking year for Emerge, this exciting development comes shortly after the brand announced its ‘out of this world’ marketing plans for 2014 that include its Face in Space campaign, student sampling and sponsorship of the UK’s leading gaming event, Insomnia.

Emerge Zero is already being sold throughout the UK in The Cooperative, Todays, and Nisa stores with further launches planned throughout the spring.

Original source: Company Release