News

USA: Corona Rings in Sales With Holiday Promotion

Most popular

Carlsberg's priorities for the years ahead

Budweiser Brewing Group - The end of A-B InBev?

Molson Coors - Present and future

The just-drinks Analyst returns

A-B InBev - getting ready for Heineken in China?

MORE

The Gambrinus Company wishes dealers a Feliz Navidad this holiday season with its longstanding "O' Tannenpalm" promotion for Corona Extra and Corona Light beer. Participating dealers will stuff their stockings full of profits by displaying Corona's palm trees decorated with colored lights and beach backdrops. "Imported beers are popular with consumers during the holidays," said Don Mann, Modelo Products Director for The Gambrinus Company. "Corona Extra and Corona Light are continuing their strong growth as market leaders in their respective segments, and we're expecting record sales this holiday season." Retailers can brighten up the holiday with colorful point-of-purchase displays, including standees with twinkling lights and battery packs, 25-foot strings of giant Corona Christmas ornaments, case wraps and table tents. Back by popular demand, the holiday promotion will be supported by "O' Tannenpalm" television commercials on major broadcast and cable. The Gambrinus Company imports Modelo's Corona Extra, Corona Light, Coronita Extra, Modelo Especial, Negra Modelo and Pacifico Clara beers to 25 eastern states, the District of Columbia and the Caribbean.


Related Content

Time to take stock of Constellation Brands' Corona - Comment

Time to take stock of Constellation Brands' Corona - Comment...

How did Constellation Brands perform in its Q2? - results data

How did Constellation Brands perform in its Q2? - results data...

Choosing between beer & spirits in 2019, my drinks stock of the year and activist investors - The just-drinks Analyst

Choosing between beer & spirits in 2019, my drinks stock of the year and activist investors - The ju...

What do American whiskey and craft beer have in common?  - Analysis

What do American whiskey and craft beer have in common? - Analysis ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?