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Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has lined-up a campaign to highlight local restaurants and bars that remain open for takeaway.

Corby Spirit & Wine is rolling out across Canada

Corby Spirit & Wine is rolling out across Canada

The '#StillOpen' initiative is designed to get Canadians to show support to the on-premise by ordering takeout. According to Corby, 800,000 hospitality workers have been out of a job since the pandemic, and 10% of Canadian restaurants have already shut down.

Consumers can find local restaurants and bars via Corby.ca/stillopen. The activation is available in British Columbia, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia and Alberta provinces.

The website also features a competition where consumers can win a US$100 gift card for their closest restaurant. The site is backed by a social media ad campaign featuring Corby brands such as J.P Wiser's Whisky and Jacob's Creek wine.

Last month, Diageo's Canadian division teamed up with Pernod's local affiliate to promise financial support for Canada's on-premise channel.

Why has wine failed to educate the consumer on price? Ask Jacob's Creek - Click here for a just-drinks comment


Sectors: Spirits, Wine

Companies: Diageo, Pernod Ricard

Expert Analysis

Corby Spirit and Wine Limited - Strategy, SWOT and Corporate Finance Report

Corby Spirit and Wine Limited - Strategy, SWOT and Corporate Finance Report

Corby Spirit and Wine Limited - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information...

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